Sunday, May 18, 2008

Stella McCartney for Adidas



Amidst a flurry of tiny bowls of vegetarian risotto (Stella's a vegan, and doesn't use any animal products in any of her clothing lines) and tons of free champagne that nobody was drinking (except me. Hey, who cares if it's noon? It's FREE!), models wandered through the palatial conference center at Buenos Aires' hipodromo (racetrack) in muted-colored yoga clothes. The best of the beautiful fashion-media world was in attendance (though I didn't know who any of them were, until my Argentine photographer pointed out who edited which women's magazine, which actress was known for stealing which polo player away from his wife, etc.).

The fashion show was an acrobatics exhibit, models jogging and stretching through a nature-inspired backdrop (screens with trees and water projected on them, and a treadmill hidden inside some fake grass--it was cooler than it sounds) went through a full range of movement to show that the clothes can actually be sported-in. I'm sure I'm kind of behind the times because I actually didn't know that sport clothes could look cool...I usually work out in ratty yoga pants and whatever stretched-out t-shirt that is too old for daytime use.

The show ended with three girls doing some sped-up sun salutations and balancing poses (and the schwag was a white yoga mat with a canvas strap). Kind of made me wish I'd skipped the champagne so I could go home and do some downward-dogging. Instead, I went shopping.

2 comments:

Chad Edward said...

Perhaps your Argentine photog was thinking the same, but considered your champagne consumption a positive omen...

Kansas City Restaurants said...

i wish there is a video :( i wanna see it also